Posts Tagged ‘ researching ’

The Pitch: Make it as Easy as 1,2,3

For PR interns and newbies, pitching can be extremely terrifying and difficult. When I had to send my first pitch to fashion bloggers for a client, it did not go well at all. My first mistake was that I sent it to ALL of them at the same time, within the same email! Definitely not a good look as a publicist or PR practitioner. My second mistake was that I irritated and annoyed a few of the bloggers, (unintentionally of course), by sending them the pitch again. I waited two weeks and when I didn’t hear from them, I would send the pitch again.

Here is where it gets tricky, if you are a blogger and you do not respond to a pitch right away, as a PR person, I am going to send the email again, because I assume that since you did not respond, you did not receive the email.

Until a few days ago, it hadn’t dawned on me that as a college student, I pitch to employers all the time. Think about it. When you’re looking for a job, you often build a profile online, that includes your resume’ and cover letter. You also email employers about possible job openings and current positions.

Sending the email telling employers about you and why you are qualified for the position is the SAME as sending a pitch about your client to a blogger or other media outlets.

Now that it is clear, here are a few tips to help you write and send the pitch in order to gain media coverage for your client:

1.) RESEARCH!- Research is always the most important aspect of PR. And when deciding on who to send your pitch to, it is critical. If your client is a fashion designer, it may not be a good idea to pitch to a sports editor. Find out who the fashion editor is of well-known fashion mags, located the top fashion bloggers and start there.

2.) Make a MEDIA LIST- Media Lists are very useful, especially when pitching. Make a separate list for bloggers, editors, reporters, etc. Also in addition to including basic info ( company, contact name, URL, Twitter handle), be sure to include the dates that you pitched to each person so that you don’t overwhelm or annoy them

3.) Make sure client is NEWSWORTHY- As a publicist/PR practitioner, it is your job to ensure that your client receives media placements and coverage.  When writing a pitch, be sure that you include newsworthy information. If your client has won an award, include it. If your client is hosting an event that would assist editors or bloggers, include it. It is imearative that bloggers, editors, etc understand why they should cover the story and how it can benefit them.

Pitching is only as hard as you make it. It doesn’t have to be a drag or something you simply hate to do. Hopefully these tips make it a little easier for you!

Love,

PR Girl

PR Practitioners & Public Relations (NOT an Easy Job!)

When I tell people that my major is Mass Communications, they automatically think that I want to be a news anchor. Then, when I tell them that my concentration is in public relations, some nod their heads as if they know exactly what it is, although I know that they have no clue and others are wise enough to ask me what public relations consists of.

I have known that I wanted to be a publicist since the eighth grade. In high school I participated in the Minority Journalism Program. During the program, I was given my first true definition of public relations: to promote the goodwill of an institution and/or individual. Now that I am in college, my definition of public relations has changed.

Promoting the goodwill of an institution and/or individual is indeed an aspect of public relations. But the job of a public relations practitioner is much more complex. As practitioners, we must cultivate and maintain positive relationships with the media. Otherwise, writing press releases, media kits, backgrounders,etc will all be in vain. In order to succeed in the world of PR, you have to have media contacts. It is your job to reach out to them. Find out who the editor of the newspaper is, his/her email, address, Twitter handle,etc. PR is all about researching, creating a strategy that fits your client and executing the plan.

Many people are misinformed that public relations is an easy job. I BEG TO DIFFER! Doing the research is probably the easiest part, and even that isn’t always smooth. After researching and knowing what outlets you want to target, writing the pitch and taking time out to pitch continuously is the next step in the PR process. (The post on pitching is coming soon!)

Public relations is such an amazing field to be in and I am glad that I chose to be a part of it. I love the work that I do and wouldn’t trade it for the world! But it is not for the faint hearted. You must be aggressive, firm and above all stand out. At times, it will get stressful and perhaps, you may even want to give up. Then, when you see your client on the cover of a magazine or on the news for an interview, it makes it all worth while.

Sending Peace, Love & A  Happy New Year,

PR Girl

P.S Follow me on Twitter, @LynnPRMentality

%d bloggers like this: