Posts Tagged ‘ Public Relations ’

4 Tips For Surviving in the PR Industry

Now more than ever the PR industry is filled with competition. Those that have been in the business for years must compete with their peers as well as PR newbies who are looking for their big break. Getting in the industry is challenging, but the hardest part is maintaining your reputation and work ethic. As public relations practitioners, (especially those in the entertainment industry), you must remain professional, yet creative. You can’t be afraid to take a risk or make the first move in terms of approaching potential clients. Also, you must make sure that you maintain your relationships with the media. Reporters, editors and bloggers hold the key to both you and your clients success. The following are tips to help you survive within the industry.

1) Be Innovative- Anyone can disseminate information through writing a press release and hitting the send button in an email. You must find ways to send out the message in a creative way. Even if you are submitting a press release, media kit, etc make sure that it stands out to the receiver.

2) Know how to Multitask-  Writing is a very key component in this industry. But it is not enough to know how to write, a publicist must also have know how to manage  social media pages, take pictures for clients, shoot and edit video and create an effective PR campaign. Having this knowledge will allow you to provide your clients with more services and gain a competitive advantage.

3) Always market yourself and build your brand- It is important that as you build credibility and a reputation among your clients, that you keep track of the work that you have done. Post Tweets daily  about past clients, media placements and interviews. Continuously update your resume’ and keep in touch with your contacts in both the media and PR world. Invite other publicists out to events and network. They may know someone who needs PR, but does not fit into their scheme. Never sell your self short and be confident in your work.

4) Be Aggressive- If there is a client that you really want to work with, go for it! Don’t be afraid to sell yourself to them on Facebook, Twitter, and in his/her email.

These tips will not only help you to survive in the industry, but they will also help you to expand your network and grow in your profession.

8 Uncommon Interview Tips For PR Newbies

This article appear on PRDaily.com and I just had to share it with my readers! Here are 8 Uncommon Interview Tips for PR Newbies. (Disclaimer: Credit is given to the author at the end of the post) Hope you all enjoy, happy job hunting! 🙂
Be conversational with the receptionist or administrative assistant.

Might not seem like a big deal, but in some ways, the administrative assistant will be the most important person you meet at that interview. Later in the day, the hiring manager will walk by the front desk and ask the assistant what he or she thought of you. Make sure the answer is overwhelmingly positive.

Follow up … with resources

You’ll be ahead of half the competition if you follow up after the interview. You’ll be ahead of 99.9 percent of the competition if you follow up with resources.

What do I mean?

As a final piece to your follow-up note, send the hiring manager an interesting article you read in the last week around a topic you discussed, a recent case study that’s relevant, a new social media tool that might be of interest based on your conversation, and so on.

The useful information you share will stand out. You’ll position yourself as a resourceful employee and someone who takes initiative.

Ask your own questions—about the interviewer

Based on another insider tip: Always make a list of questions to ask the interviewer (another thing I’m always surprised more people don’t do in an interview setting).

I’d take it one step further. Develop questions to ask the interviewer about the role and companyand add a few about the interviewer. Personalize the questions. Research the interviewer online before you meet and tailor questions to the person’s specific interests. The interviewer will be pleasantly surprised (as long as you’re not creepy about it).

Make sure you talk about one client campaign

Especially at an agency, make sure you work one client campaign into the discussion. It will show that you know their client roster, and it will demonstrate that you can talk intelligently about their work in a pressure-packed environment.

Use interactive media to your advantage

Do you have video-editing experience (which is a huge skill for younger professionals)? Why not show your clip in the interview on an iPad or your iPhone? Maybe you created your résumé in aPrezi? Those look pretty darn cool on an iPad, too. Use technology to your advantage.

Show confidence and humility

Employers definitely want confident young people. But they also want people who are humble and who know how to work well with others. Be confident, but don’t be afraid to show a little humility.

Write a post for the company blog

This tip might seem a little aggressive, but if you really want to separate yourself from the competition, consider writing a post for the company blog.

Pick a topic. If it’s an agency, maybe it’s a post about a recent social media trend. If it’s a corporate blog, you could address a topic they’ve already covered, except do it from your unique perspective. Writing a post for the company blog will demonstrate initiative, creativity, and critical thinking. All qualities they’re most likely looking for in an ideal candidate.

Make sure your leave-behind is memorable

Lastly, make sure whatever it is you leave behind after the interview sticks in that hiring manager’s memory. Whether it’s your résumé or a collection of clips, your leave behind is a big opportunity to carve out a place in the hiring manager’s brain.


Arik C. Hanson is the principal of ACH Communications, a digital communications consultancy. He blogs at 
Communications Conversations, where a version of this story originally appeared. 

PR Specialist Named One of The Best Jobs in 2012

I am so excited to write this post! On Feb. 27, 2012, PR Specialist was named one the Best Jobs in 2012! To me, this is a great feat. People often times take the job of a PR person as a joke. They do not realize the hard work, time and energy that goes in to this field. The fact that it is being recognized as a job that will see significant growth over the next few years is absolutely amazing to me.  My hope is that more and more people become intrigued by what we do. The world needs publicists to help disseminate information that it wants and needs. Whether you are interested in corporate, fashion, sports, entertainment or lifestyle, the duties remain the same: to cultivate relationships with media and maintain them in order to gain exposure for your clients.

Below is information posted on: http://money.usnews.com/money/careers/articles/2012/02/27/best-jobs-2012-public-relations-specialist

The Rundown:

Whether you’re the press secretary for the President of the United States, a communications director for Google, or a media specialist for a small nonprofit, your main goal is to generate positive publicity for your client and improve their reputation. As a PR specialist, it’s your job to cultivate and maintain close and productive relationships with journalists, bloggers, and opinion leaders. You’ll be asked to create print and Web-based communications materials—which may include story pitches, press releases, Q&As, presentations, video scripts, and speeches—ensuring they are consistent with your client’s image and message. Other responsibilities range from acting as a company spokesperson for a wider variety of media inquiries and speaking directly to the press on behalf of your client (sometimes deflecting negative criticism) to preparing your client for press conferences, media interviews, and speeches. Social media outreach has become an integral part of a PR specialist’s job in recent years. “With the onset of social infrastructure such as Facebook, LinkedIn, Twitter, and Pinterest, combined with the versatility of Web tools, the jobs of public relations specialists are growing at a fast clip,” says Gerard Corbett, chair and CEO of the Public Relations Society of America (PRSA).

[See The Best Jobs of 2012.]

The Outlook:

The Bureau of Labor Statistics projects public relations specialists employment growth of 22.5 percent between 2010 and 2020. During that time period, an additional 58,200 jobs will need to be filled. Because of its promising outlook, the public relations specialist profession has claimed the No. 41 spot on the 2012 list of Best Jobs, right behind marketing manager.

Money:

The Bureau of Labor Statistics reports the median annual wage for public relations specialists was $52,090 in 2010. The best-paid 10 percent in the field made approximately $95,200, while the bottom 10 percent made approximately $30,560. The highest paid in the profession work in the metropolitan areas of Victoria, Texas, San Jose, Calif., and Washington, D.C.

[See a list of The Best Creative Services Jobs.]

Public Relations Specialist Salary Range:

75th Percentile Wage: $71,820

Median Wage: $52,090

25th Percentile Wage: $38,960

Krystle Coleman: Entertainment PR Pro

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Krystle Coleman is not your average 26-year-old.  A graduate of Florida Memorial University, she has found her calling and works dilligently to make her dreams a reality. Krystle is the owner of Midori Star Media, a boutique PR firm specializing in entertainment and sports. She has worked with Trina, Plies and many more. Krystle graduated from Florida Memorial in 2007 and launched her firm in 2009. While in school she interned with Def Jam Records as well as The Pub Report magazine. She started out as a  journalism major and got the opportunity to interview stars such as Lloyd and T.I while interning at Vibe Magazine.  She then developed a love for PR.

How did you land your first job?
My first job was with Slip-n-Slide Records. After interning with them throughout college, they hired me as the Director of PR.

What inspired you to open a boutique firm?
At the time I was living in Atlanta and working at a Internet PR firm. I didn’t want to work in corporate, so I quit. There are a lot of African American women in Atlanta who are successful with their own PR firms. I had connections through relationships I built while interning. I just stepped out on faith.

What are some advantages to working in a boutique firm?
Smaller settings. You can focus on one thing and have less accounts. You’re able to provide clients with more one-on-one attention.

What are common misconceptions of being an entertainment publicist?
People think its all about partying and sleeping around with clients. Its not about a glamorous life. It involves hard work.

What advice would you give to aspiring entertainment publicists?
Honestly ask yourself why you want to be in the business? What are you going to gain from it? Study masterheads consistently and research other publicists.

Why are internships so important in this industry?
Internships give you experience and exposure. You’re able to get hands on attention and improve your craft. I have been in this business for four years and I still attend workshops and research other professionals.

What inspired you to become an entertainment publicist?
I started out as a journalist. I knew I loved to write and I was good at it. Interning at magazines gave me the opportunity to interview artists. I became intrigued with PR. I wanted to know who emailed me to set up the interviews and what they did.

Describe a typical work day.
I wake up to tons of emails from both clients and media. I respond to those and read blogs to see if any of my clients are mentioned. I have conference calls, follow up and pitch. Basically a lot of communicating and meetings.

What is the most challenging aspect of your job?
It is very demanding and there is a lot of pressure. Clients want results quicker than you can deliver them sometimes. PR is not about instant gratification, it takes time.

What is the most rewarding aspect of your job?
For me, it’s a good feeling to see my clients in the media and getting exposure.

Contact Krystle via Twitter @KrystleColeman

Strategic Management: A Key Component to PR Part 1 (Lynn’s Example )

I have two more months until graduation! I am both excited and nervous at the same time! There is so much to be done…I have to make sure that I maintain my GPA and take the GRE, (which I am so not looking forward to). As I think about life in regards to my profession, I realize that what I have learned in the classroom is applicable to life.

One of the key components to public relations is strategic management and building relationships. As a public relations practitioner, my job will be to solve a problem that a business or individual may be having. These problems range from, not getting enough exposure, lack of market share or profit,etc. When developing marketing plans, it can get a little complicated if you don’t have the right mindset. It may seem hectic and overwhelming, but it CAN be done. Sometimes our perspectives just need to change.

As people, we have to solve problems on a regular basis, whether big or small. We apply strategic management and planning terminology to our lives constantly without even knowing it.  Let me give you an example of what I mean. As a college student, my goal is to become a successful publicist. In order to achieve this goal, I must have an objective. My objective is to have a master’s degree in Media Communications. Now that I know my objective, I have to come up with a strategy and tactics for accomplishing my objective.

My strategy is to ensure that I am able to meet the requirements of getting into graduate school to further my education, so that I can land a job at a  prestigious firm,etc. There are several tactics that go along with this strategy including studying and completing assignments to maintain a high GPA, applying to graduate school, receiving letters of recommendation from professors and other references, studying for the GRE,etc. You get the point.

The same type of thinking applies when creating a strategy as a part of a PR campaign for your client. First, identify the problem. Second, think of ways you can solve the problem in the best way. Third, break everything do to the smallest detail (goal, objective, strategy, tactic). Finally, plan accordingly and execute!

I hope this has helped! I will go into this topic a little more on the next blog post! Love you guys! Stay productive and positive.

Love always,

PR Girl

Media Lists: How To Use Them Effectively

 

 

 

 

 

For public relations interns and professionals, media lists are an essential tool for making and maintaining relationships with the media. Before you can pitch to a potential client or media outlet for coverage, you must first compile a list. Using an Excel spreadsheet is the best way to keep your list organized.

Public relations professionals can afford to purchase a list from various sites, such as easymedialists.com. But, for interns and those who are PR newbies may find themselves researching the information first and then putting the list together.

Putting a list together is not as easy as it may seem. The first column should include the name, followed by the URL, contact name, email, Twitter handle and telephone number. Once you have named each column, you can begin your research.

There are free sites that give information regarding newspapers, radio and television outlets. One is called usnpl.com, it is a great site to look up top newspapers, news stations, radio, etc. From there, you can access the site and find what you need.

Once you complete your list, you can now use it to pitch to potential clients and/or media outlets on behalf of your clients. It is also best to include a column with the dates you have pitched.

Lastly, some PR people are hesitant to SHARE their lists. In this business it is all about networking and a part of that means helping people when they come to you. It’s just a list, perhaps they are on a tight schedule and don’t have time to compile a list in an hour, or may be they are just starting out and need an example. Either way, sharing is caring!

PR Love Always,

Lynn

PR Chat with Dee Dee Cocheta

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Dee Dee Cocheta is the owner of  A.B.C. Publicity – The branding Group – a PR & Marketing Firm specializing in assisting small businesses and non-profits to grow along with marketing the lifestyle of music, fashion and film. Dee Dee has consulted and coordinated publicity efforts for music events, conducted media training and developed marketing and PR strategies for hundreds of independent artists in addition to: Chaka Khan, KRS One, Killer Mike, Tony Terry, DJ Benny D, music producer Isaac “Ike Dirty” Hayes, III, Rudy Currence, Cherish & Arrested Development. She is well respected for her work ethic and positive spirit. Checkout my interview with her below:

How long have you been in the public relations industry?

I started out in radio doing Marketing and Promotions. By 1999, I created a marketing firm and within two years I was called on to do public relations because there were not many in Atlanta or the south who understood the entertainment industry of which music was my main concentration working with record labels, radio stations and artists.

What influenced you to start your own firm?

I always wanted to own a business. Once I was let go from radio because they were switching formats, I couldn’t find another job so it made sense to finally put my goal in place.

What trends have you seen over the years?

When I started out, on-line promotions or public relations wasn’t a major factor, yet the focus went from printed material – newsletters, print magazines to the use of email newsletters and on-line magazines. For the past five years, social media platforms and networks have now become a huge part of public relations.

How has social media impacted public relations practitioners and their clients?
As I stated before social media is now a major part of public relations and is the forefront of campaigns, therefore PR practitioners must know the intricate parts of the many social networks. The impact of social media is the way clients can reach consumers directly and PR professionals must understand the best use for client and how to measure it’s effectiveness.

What are your thoughts on friends becoming business partners?

I never thought about this before. I have only been questioned about doing business with family of which I would state it has both pro’s and con’s. So my thoughts about working with a friend would be the same and you must outweigh them to see what would be best for both parties involved. Money usually is the top factor in ending relationships personally and professionally so I definitely suggest the friends be on the same page with all goals and expectations and have everything on paper.

Describe a typical work day for you?

The top of the week I always conduct business development wether it’s replying to RFP ‘s and proposal writing to marketing and PR for the company. Daily, I usually wake up to check major media headlines to see if there are any stories that fit with our clients. Then I begin the day by looking over client management list for each project at hand and start working on what needs to be completed. On an hourly basis: check emails for any follow up to client pitches as well as creating pitches for client, make phone calls to media and organizations for client outreach as well as check social networks, make posts for business, clients and reply to customers. Lastly, a few times throughout the week taking clients to events or attending events for networking purposes.

What does it take to be a successful publicist?

Have a plan, work your plan, be persistent and never give up!

What advice would you give to new publicists?

To make sure they have a plan – know what type of public relations they want to practice or be a part of, work persistently towards that and never give up!

What life lessons has being a publicist taught you?

Effective communication – that listening is the most important quality you can give to clients, friends and family.

How important is networking with other publicists?

VERY IMPORTANT – my top leads come from other PR pro’s so it is wise to never feel you are in a competitive world. Plus it helps to be able to share with one another new or effective tools, applications and other resources to continue raising the standards in our PR industry.

Follow Dee Dee on Twitter @deedeecocheta

Raven Robinson & Nichole Dossous: Twitter Chat Invite

Raven Robinson, creator of Pr2Politics, a public relations firm that focuses on community engagement and Nichole Dossous, the creator and host of sugaRushtv , an online channel covering fashion and beauty, are hosting a Twitter Chat on January 19th, 2012 at 12:00pm. During this chat, women in various sectors will share their favorite office beauty essentials from comfortable shoes, perfect accessories as well as great interview pointers and resume tips!  A second session will be offered at 7:00 p.m. for those who will not be able to participate in the 12:00 p.m. session.  Don’t forget to use the event hashtag #beautnbiz at the end of your tweets!

Connect with these women and get awesome beauty tips for the office, interviews, meetings, events and more. This chat on twitter will be the perfect balance of beauty and business adviceMore information about  Nichole’s brand can be found on   http://www.sugaRushtv.com. Follow her on Twitter @sugaRushtv. More information about Raven’s  company can be found at www.ravenrobinson.com . Follow Raven on Twitter @Pr2Politics.

Hope you all attend!

PR Practitioners & Public Relations (NOT an Easy Job!)

When I tell people that my major is Mass Communications, they automatically think that I want to be a news anchor. Then, when I tell them that my concentration is in public relations, some nod their heads as if they know exactly what it is, although I know that they have no clue and others are wise enough to ask me what public relations consists of.

I have known that I wanted to be a publicist since the eighth grade. In high school I participated in the Minority Journalism Program. During the program, I was given my first true definition of public relations: to promote the goodwill of an institution and/or individual. Now that I am in college, my definition of public relations has changed.

Promoting the goodwill of an institution and/or individual is indeed an aspect of public relations. But the job of a public relations practitioner is much more complex. As practitioners, we must cultivate and maintain positive relationships with the media. Otherwise, writing press releases, media kits, backgrounders,etc will all be in vain. In order to succeed in the world of PR, you have to have media contacts. It is your job to reach out to them. Find out who the editor of the newspaper is, his/her email, address, Twitter handle,etc. PR is all about researching, creating a strategy that fits your client and executing the plan.

Many people are misinformed that public relations is an easy job. I BEG TO DIFFER! Doing the research is probably the easiest part, and even that isn’t always smooth. After researching and knowing what outlets you want to target, writing the pitch and taking time out to pitch continuously is the next step in the PR process. (The post on pitching is coming soon!)

Public relations is such an amazing field to be in and I am glad that I chose to be a part of it. I love the work that I do and wouldn’t trade it for the world! But it is not for the faint hearted. You must be aggressive, firm and above all stand out. At times, it will get stressful and perhaps, you may even want to give up. Then, when you see your client on the cover of a magazine or on the news for an interview, it makes it all worth while.

Sending Peace, Love & A  Happy New Year,

PR Girl

P.S Follow me on Twitter, @LynnPRMentality

Introducing the Social Media Corner: You Tube and Adrianna Thomas Pt. 1

Hello everyone! So I came up with the idea of implementing a Social Media Corner of my blog. These posts will consist of how social media gives people exposure and the opportunity to create their own brand. As a public relations practitioner, I believe that social media is essential to creating and maintaining a brand for clients and potential clients as well. We want to use every avenue as a public relations strategy to gain attention and publicity for ourselves and our clients.

This week, I had the pleasure of interviewing Adrianna Thomas. She is no stranger to the YouTube world, especially those who want to learn more about how to install hair extensions.  Adrianna was named one of Youtube’s Best Hair Bloggers  by BlackVoices.com.  She is versatile, not only does she giver tutorials on doing hair, but she also creates videos on makeup and nails as well. She  has  68,000 subscribers and proves that college students can excel at all things through hard work and believing in themselves. Check out her channel at www.youtube.com/thomasadrianna .

Below is a clip of one of her tutorials:

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