Posts Tagged ‘ media ’

4 Tips For Surviving in the PR Industry

Now more than ever the PR industry is filled with competition. Those that have been in the business for years must compete with their peers as well as PR newbies who are looking for their big break. Getting in the industry is challenging, but the hardest part is maintaining your reputation and work ethic. As public relations practitioners, (especially those in the entertainment industry), you must remain professional, yet creative. You can’t be afraid to take a risk or make the first move in terms of approaching potential clients. Also, you must make sure that you maintain your relationships with the media. Reporters, editors and bloggers hold the key to both you and your clients success. The following are tips to help you survive within the industry.

1) Be Innovative- Anyone can disseminate information through writing a press release and hitting the send button in an email. You must find ways to send out the message in a creative way. Even if you are submitting a press release, media kit, etc make sure that it stands out to the receiver.

2) Know how to Multitask-  Writing is a very key component in this industry. But it is not enough to know how to write, a publicist must also have know how to manage  social media pages, take pictures for clients, shoot and edit video and create an effective PR campaign. Having this knowledge will allow you to provide your clients with more services and gain a competitive advantage.

3) Always market yourself and build your brand- It is important that as you build credibility and a reputation among your clients, that you keep track of the work that you have done. Post Tweets daily  about past clients, media placements and interviews. Continuously update your resume’ and keep in touch with your contacts in both the media and PR world. Invite other publicists out to events and network. They may know someone who needs PR, but does not fit into their scheme. Never sell your self short and be confident in your work.

4) Be Aggressive- If there is a client that you really want to work with, go for it! Don’t be afraid to sell yourself to them on Facebook, Twitter, and in his/her email.

These tips will not only help you to survive in the industry, but they will also help you to expand your network and grow in your profession.

Media Lists: How To Use Them Effectively

 

 

 

 

 

For public relations interns and professionals, media lists are an essential tool for making and maintaining relationships with the media. Before you can pitch to a potential client or media outlet for coverage, you must first compile a list. Using an Excel spreadsheet is the best way to keep your list organized.

Public relations professionals can afford to purchase a list from various sites, such as easymedialists.com. But, for interns and those who are PR newbies may find themselves researching the information first and then putting the list together.

Putting a list together is not as easy as it may seem. The first column should include the name, followed by the URL, contact name, email, Twitter handle and telephone number. Once you have named each column, you can begin your research.

There are free sites that give information regarding newspapers, radio and television outlets. One is called usnpl.com, it is a great site to look up top newspapers, news stations, radio, etc. From there, you can access the site and find what you need.

Once you complete your list, you can now use it to pitch to potential clients and/or media outlets on behalf of your clients. It is also best to include a column with the dates you have pitched.

Lastly, some PR people are hesitant to SHARE their lists. In this business it is all about networking and a part of that means helping people when they come to you. It’s just a list, perhaps they are on a tight schedule and don’t have time to compile a list in an hour, or may be they are just starting out and need an example. Either way, sharing is caring!

PR Love Always,

Lynn

PR Practitioners & Public Relations (NOT an Easy Job!)

When I tell people that my major is Mass Communications, they automatically think that I want to be a news anchor. Then, when I tell them that my concentration is in public relations, some nod their heads as if they know exactly what it is, although I know that they have no clue and others are wise enough to ask me what public relations consists of.

I have known that I wanted to be a publicist since the eighth grade. In high school I participated in the Minority Journalism Program. During the program, I was given my first true definition of public relations: to promote the goodwill of an institution and/or individual. Now that I am in college, my definition of public relations has changed.

Promoting the goodwill of an institution and/or individual is indeed an aspect of public relations. But the job of a public relations practitioner is much more complex. As practitioners, we must cultivate and maintain positive relationships with the media. Otherwise, writing press releases, media kits, backgrounders,etc will all be in vain. In order to succeed in the world of PR, you have to have media contacts. It is your job to reach out to them. Find out who the editor of the newspaper is, his/her email, address, Twitter handle,etc. PR is all about researching, creating a strategy that fits your client and executing the plan.

Many people are misinformed that public relations is an easy job. I BEG TO DIFFER! Doing the research is probably the easiest part, and even that isn’t always smooth. After researching and knowing what outlets you want to target, writing the pitch and taking time out to pitch continuously is the next step in the PR process. (The post on pitching is coming soon!)

Public relations is such an amazing field to be in and I am glad that I chose to be a part of it. I love the work that I do and wouldn’t trade it for the world! But it is not for the faint hearted. You must be aggressive, firm and above all stand out. At times, it will get stressful and perhaps, you may even want to give up. Then, when you see your client on the cover of a magazine or on the news for an interview, it makes it all worth while.

Sending Peace, Love & A  Happy New Year,

PR Girl

P.S Follow me on Twitter, @LynnPRMentality

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