Posts Tagged ‘ job search ’

5 Ways to Stand Out to Potential Employers

 

This field is very competitive especially for recent college graduates. Here are a few tips to help you standout to potential employers and possibly land your first job!

1) Intern, Intern, Intern– One internship is NOT enough. The more experience, the better your resume’ looks. Also the more hands on experience that you have , the more knowledgeable you become about your field. Interning is also good for networking purposes. Get to know your co-workers and supervisors. You never know who they know.

2) Keep Copies of your work- Class projects can help to build your portfolio! Be sure to keep a copy of your final and finished work. It will help when potential employers ask for copies or samples of your writing. Also, be sure that your work is error- free and that you fix any corrections that need to be made before showing them to a potential job site.

3) Update Resume’ and Cover Letter- Your cover letter and resume’ are two very important documents. They are an extension of you; the first thing that an employer looks at is your resume’. Make sure that it is current and up-to-date. First impressions are lasting, think of your resume’ as your first impression to an employer. You want to make sure you put your best foot forward. Your cover letter is also important, make sure that you keep it updated and send it to the correct company. You don’t want to apply to Barnes and Noble with a cover letter that says “Dear Laclede”.

4) Have an online presence– In today’s society, social media is everything. Be sure to watch what you post on Facebook and Twitter. Employers are going to look at your profile and interaction. Don’t post inappropriate pictures. Also, create an online portfolio. It is easier for employers to access.

5) Have good references-Sometimes it is not all about what you know, but rather who you know. Be sure to establish a good rapport with supervisors, professors, community leaders, etc. You will need references and letters of recommendation that speak to your personality and work ethic.

These are just a few tips to assist you all. I will post more soon. Hope it helps and that you enjoyed this post!

8 Uncommon Interview Tips For PR Newbies

This article appear on PRDaily.com and I just had to share it with my readers! Here are 8 Uncommon Interview Tips for PR Newbies. (Disclaimer: Credit is given to the author at the end of the post) Hope you all enjoy, happy job hunting! 🙂
Be conversational with the receptionist or administrative assistant.

Might not seem like a big deal, but in some ways, the administrative assistant will be the most important person you meet at that interview. Later in the day, the hiring manager will walk by the front desk and ask the assistant what he or she thought of you. Make sure the answer is overwhelmingly positive.

Follow up … with resources

You’ll be ahead of half the competition if you follow up after the interview. You’ll be ahead of 99.9 percent of the competition if you follow up with resources.

What do I mean?

As a final piece to your follow-up note, send the hiring manager an interesting article you read in the last week around a topic you discussed, a recent case study that’s relevant, a new social media tool that might be of interest based on your conversation, and so on.

The useful information you share will stand out. You’ll position yourself as a resourceful employee and someone who takes initiative.

Ask your own questions—about the interviewer

Based on another insider tip: Always make a list of questions to ask the interviewer (another thing I’m always surprised more people don’t do in an interview setting).

I’d take it one step further. Develop questions to ask the interviewer about the role and companyand add a few about the interviewer. Personalize the questions. Research the interviewer online before you meet and tailor questions to the person’s specific interests. The interviewer will be pleasantly surprised (as long as you’re not creepy about it).

Make sure you talk about one client campaign

Especially at an agency, make sure you work one client campaign into the discussion. It will show that you know their client roster, and it will demonstrate that you can talk intelligently about their work in a pressure-packed environment.

Use interactive media to your advantage

Do you have video-editing experience (which is a huge skill for younger professionals)? Why not show your clip in the interview on an iPad or your iPhone? Maybe you created your résumé in aPrezi? Those look pretty darn cool on an iPad, too. Use technology to your advantage.

Show confidence and humility

Employers definitely want confident young people. But they also want people who are humble and who know how to work well with others. Be confident, but don’t be afraid to show a little humility.

Write a post for the company blog

This tip might seem a little aggressive, but if you really want to separate yourself from the competition, consider writing a post for the company blog.

Pick a topic. If it’s an agency, maybe it’s a post about a recent social media trend. If it’s a corporate blog, you could address a topic they’ve already covered, except do it from your unique perspective. Writing a post for the company blog will demonstrate initiative, creativity, and critical thinking. All qualities they’re most likely looking for in an ideal candidate.

Make sure your leave-behind is memorable

Lastly, make sure whatever it is you leave behind after the interview sticks in that hiring manager’s memory. Whether it’s your résumé or a collection of clips, your leave behind is a big opportunity to carve out a place in the hiring manager’s brain.


Arik C. Hanson is the principal of ACH Communications, a digital communications consultancy. He blogs at 
Communications Conversations, where a version of this story originally appeared. 

The Pitch: Make it as Easy as 1,2,3

For PR interns and newbies, pitching can be extremely terrifying and difficult. When I had to send my first pitch to fashion bloggers for a client, it did not go well at all. My first mistake was that I sent it to ALL of them at the same time, within the same email! Definitely not a good look as a publicist or PR practitioner. My second mistake was that I irritated and annoyed a few of the bloggers, (unintentionally of course), by sending them the pitch again. I waited two weeks and when I didn’t hear from them, I would send the pitch again.

Here is where it gets tricky, if you are a blogger and you do not respond to a pitch right away, as a PR person, I am going to send the email again, because I assume that since you did not respond, you did not receive the email.

Until a few days ago, it hadn’t dawned on me that as a college student, I pitch to employers all the time. Think about it. When you’re looking for a job, you often build a profile online, that includes your resume’ and cover letter. You also email employers about possible job openings and current positions.

Sending the email telling employers about you and why you are qualified for the position is the SAME as sending a pitch about your client to a blogger or other media outlets.

Now that it is clear, here are a few tips to help you write and send the pitch in order to gain media coverage for your client:

1.) RESEARCH!- Research is always the most important aspect of PR. And when deciding on who to send your pitch to, it is critical. If your client is a fashion designer, it may not be a good idea to pitch to a sports editor. Find out who the fashion editor is of well-known fashion mags, located the top fashion bloggers and start there.

2.) Make a MEDIA LIST- Media Lists are very useful, especially when pitching. Make a separate list for bloggers, editors, reporters, etc. Also in addition to including basic info ( company, contact name, URL, Twitter handle), be sure to include the dates that you pitched to each person so that you don’t overwhelm or annoy them

3.) Make sure client is NEWSWORTHY- As a publicist/PR practitioner, it is your job to ensure that your client receives media placements and coverage.  When writing a pitch, be sure that you include newsworthy information. If your client has won an award, include it. If your client is hosting an event that would assist editors or bloggers, include it. It is imearative that bloggers, editors, etc understand why they should cover the story and how it can benefit them.

Pitching is only as hard as you make it. It doesn’t have to be a drag or something you simply hate to do. Hopefully these tips make it a little easier for you!

Love,

PR Girl

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