Posts Tagged ‘ entertainment ’

Introducing PR Mentality, LLC

I am pleased to present to you MY  PR Firm, PR Mentality, LLC!

PR Mentality, LLC believes that dedication, determination, and public relations are the keys to success. PR Mentality, LLC is passionate about their clients and work diligently to assist them in the efforts to strive for excellence and reach their full potential. Clients are a top priority at PR Mentality, LLC

“At PR Mentality, LLC, publicity is more than just an image, it’s a state of mind,” states Lindsey A. Walker, CEO and Founder of PR Mentality, LLC.

The firm welcomes clients from the entertainment industry to non-profit organizations. PR Mentality, LLC provides clients with public relations and brand development services.

About PR Mentality, LLC

A boutique public relations firm, PR Mentality, LLC is the perfect blend of effective brand enhancement, media implementation and strategic campaign development. PR Mentality, LLC is relentless in their devotion to providing clients with strategic, yet effective      communications and awareness plans that are tailored to meet the unique needs of every client we acquire.

Brice D. Vick In the 6th Spot Blog

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Checkout Artistic Director and choreographer to the stars Brice Vick in “On The 6th Spot Blog!  http://on-the-6th.blogspot.com/2012/07/artist-on-rise-brice-d-vick.html?spref=tw

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Krystle Coleman: Entertainment PR Pro

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Krystle Coleman is not your average 26-year-old.  A graduate of Florida Memorial University, she has found her calling and works dilligently to make her dreams a reality. Krystle is the owner of Midori Star Media, a boutique PR firm specializing in entertainment and sports. She has worked with Trina, Plies and many more. Krystle graduated from Florida Memorial in 2007 and launched her firm in 2009. While in school she interned with Def Jam Records as well as The Pub Report magazine. She started out as a  journalism major and got the opportunity to interview stars such as Lloyd and T.I while interning at Vibe Magazine.  She then developed a love for PR.

How did you land your first job?
My first job was with Slip-n-Slide Records. After interning with them throughout college, they hired me as the Director of PR.

What inspired you to open a boutique firm?
At the time I was living in Atlanta and working at a Internet PR firm. I didn’t want to work in corporate, so I quit. There are a lot of African American women in Atlanta who are successful with their own PR firms. I had connections through relationships I built while interning. I just stepped out on faith.

What are some advantages to working in a boutique firm?
Smaller settings. You can focus on one thing and have less accounts. You’re able to provide clients with more one-on-one attention.

What are common misconceptions of being an entertainment publicist?
People think its all about partying and sleeping around with clients. Its not about a glamorous life. It involves hard work.

What advice would you give to aspiring entertainment publicists?
Honestly ask yourself why you want to be in the business? What are you going to gain from it? Study masterheads consistently and research other publicists.

Why are internships so important in this industry?
Internships give you experience and exposure. You’re able to get hands on attention and improve your craft. I have been in this business for four years and I still attend workshops and research other professionals.

What inspired you to become an entertainment publicist?
I started out as a journalist. I knew I loved to write and I was good at it. Interning at magazines gave me the opportunity to interview artists. I became intrigued with PR. I wanted to know who emailed me to set up the interviews and what they did.

Describe a typical work day.
I wake up to tons of emails from both clients and media. I respond to those and read blogs to see if any of my clients are mentioned. I have conference calls, follow up and pitch. Basically a lot of communicating and meetings.

What is the most challenging aspect of your job?
It is very demanding and there is a lot of pressure. Clients want results quicker than you can deliver them sometimes. PR is not about instant gratification, it takes time.

What is the most rewarding aspect of your job?
For me, it’s a good feeling to see my clients in the media and getting exposure.

Contact Krystle via Twitter @KrystleColeman

Matthew Goodman: A True Southern Gentleman

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Matthew D. Goodman is making quite a name for himself in the entertainment industry. He has been on reality shows such as BET’s “College Hill: Atlanta and he recently starred on Oxgen’s “Love Games”, Season 3. In addition to acting, Matthew is working on his music career. 
Checkout my interview with him below:

How old were you when you decided that you wanted to be in the entertainment industry and what inspired you?
I was around 3 or 4. My mother sings and I always looked up to her and the older kids in church who would sing and dance. That as well as my belief in God, my passion and my drive inspired me.

How has being on reality shows changed your life?
I’m still the same person, but looking back I can see growth. The exposure is good and people recognize me. I want people to know my story and know who I am. Being able to connect with an audience matters most to me. It makes me smile when people are genuinely interested.

What was it like being on the cast of Love Games and living in a house full of men?
It was different coming from College Hill Atlanta, where there were just as many females. I wasn’t,worried about anyone else. It made relationships stronger because of the competition. I enjoyed myself and got to meet great people. I wish them much success.

What do you think your greatest accomplishment is so far?
I’m still evolving. I would say my independent film where I played the role of a main character Jamal. It sparked my interest into acting and getting on Stomp the Yard. I learned alot and tapped into a lot of emotions.

What makes you a southern gentleman?
How I carry myself. My father was very hands on with me and I learned from him. I have made mistakes but I strive to be respectful. I want to represent my family in the best light, how I act reflects them.

Are you single or taken by a certain Bad Girl?
I’m single. I have friends. I still talk to Judi, Kori and Sydney. I’m just getting to know people.

Where do you see yourself in the next five years?
Continuing my career in entertainment. I’m working on my music right now. It focuses on vocalizing my story. I want to have an album, be on television in front and behind the camera. I also want to lend a helping hand in the process.

What advice would you give to those looking to break into the televsion and entertainment industry?
Have a backup plan. Set goals and do what you can to help yourself. Go to school. Education can guide you more into deciding what you want to do. You can always improve.

Why is it important for you to give back to the community?
Someone had to do the same thing for me. It’s only right that I give back. People helped me and I have to help others in return.

What impact do you want to make on the world?
A positive one. I want people to understand everything is attainable. Everyday I wake up, I’m working harder than yesterday. There is nothing to hard or to impossible to accomplish.

PR Chat with Dee Dee Cocheta

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Dee Dee Cocheta is the owner of  A.B.C. Publicity – The branding Group – a PR & Marketing Firm specializing in assisting small businesses and non-profits to grow along with marketing the lifestyle of music, fashion and film. Dee Dee has consulted and coordinated publicity efforts for music events, conducted media training and developed marketing and PR strategies for hundreds of independent artists in addition to: Chaka Khan, KRS One, Killer Mike, Tony Terry, DJ Benny D, music producer Isaac “Ike Dirty” Hayes, III, Rudy Currence, Cherish & Arrested Development. She is well respected for her work ethic and positive spirit. Checkout my interview with her below:

How long have you been in the public relations industry?

I started out in radio doing Marketing and Promotions. By 1999, I created a marketing firm and within two years I was called on to do public relations because there were not many in Atlanta or the south who understood the entertainment industry of which music was my main concentration working with record labels, radio stations and artists.

What influenced you to start your own firm?

I always wanted to own a business. Once I was let go from radio because they were switching formats, I couldn’t find another job so it made sense to finally put my goal in place.

What trends have you seen over the years?

When I started out, on-line promotions or public relations wasn’t a major factor, yet the focus went from printed material – newsletters, print magazines to the use of email newsletters and on-line magazines. For the past five years, social media platforms and networks have now become a huge part of public relations.

How has social media impacted public relations practitioners and their clients?
As I stated before social media is now a major part of public relations and is the forefront of campaigns, therefore PR practitioners must know the intricate parts of the many social networks. The impact of social media is the way clients can reach consumers directly and PR professionals must understand the best use for client and how to measure it’s effectiveness.

What are your thoughts on friends becoming business partners?

I never thought about this before. I have only been questioned about doing business with family of which I would state it has both pro’s and con’s. So my thoughts about working with a friend would be the same and you must outweigh them to see what would be best for both parties involved. Money usually is the top factor in ending relationships personally and professionally so I definitely suggest the friends be on the same page with all goals and expectations and have everything on paper.

Describe a typical work day for you?

The top of the week I always conduct business development wether it’s replying to RFP ‘s and proposal writing to marketing and PR for the company. Daily, I usually wake up to check major media headlines to see if there are any stories that fit with our clients. Then I begin the day by looking over client management list for each project at hand and start working on what needs to be completed. On an hourly basis: check emails for any follow up to client pitches as well as creating pitches for client, make phone calls to media and organizations for client outreach as well as check social networks, make posts for business, clients and reply to customers. Lastly, a few times throughout the week taking clients to events or attending events for networking purposes.

What does it take to be a successful publicist?

Have a plan, work your plan, be persistent and never give up!

What advice would you give to new publicists?

To make sure they have a plan – know what type of public relations they want to practice or be a part of, work persistently towards that and never give up!

What life lessons has being a publicist taught you?

Effective communication – that listening is the most important quality you can give to clients, friends and family.

How important is networking with other publicists?

VERY IMPORTANT – my top leads come from other PR pro’s so it is wise to never feel you are in a competitive world. Plus it helps to be able to share with one another new or effective tools, applications and other resources to continue raising the standards in our PR industry.

Follow Dee Dee on Twitter @deedeecocheta

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