Posts Tagged ‘ clients ’

Introducing PR Mentality, LLC

I am pleased to present to you MY  PR Firm, PR Mentality, LLC!

PR Mentality, LLC believes that dedication, determination, and public relations are the keys to success. PR Mentality, LLC is passionate about their clients and work diligently to assist them in the efforts to strive for excellence and reach their full potential. Clients are a top priority at PR Mentality, LLC

“At PR Mentality, LLC, publicity is more than just an image, it’s a state of mind,” states Lindsey A. Walker, CEO and Founder of PR Mentality, LLC.

The firm welcomes clients from the entertainment industry to non-profit organizations. PR Mentality, LLC provides clients with public relations and brand development services.

About PR Mentality, LLC

A boutique public relations firm, PR Mentality, LLC is the perfect blend of effective brand enhancement, media implementation and strategic campaign development. PR Mentality, LLC is relentless in their devotion to providing clients with strategic, yet effective      communications and awareness plans that are tailored to meet the unique needs of every client we acquire.

Hiring A Freelance Publicist For Your Business

The job of a publicist is to assist clients in generating exposure for their business. This requires the publicist to build relationships with bloggers, editors, reporters and other media people. You may be great at developing your business, products and services, but sometimes you need some help getting the word out about it. Publicists help you find a unique angle to your company story or product that the media will be interested in. When hiring a publicist, there are many things you must consider:


1. Publicity is NOT guaranteed.
A publicist cannot guarantee results. He/she can send a million pitches; ultimately the decision to feature you depends on the outlet, its schedule and other factors.

 

2. Generating results takes time; be patient.
You will not become a successful media sensation overnight. A publicist sometimes has to send pitches to the same outlets repeatedly and build a relationship with the staff there before they can generate a placement. Working on your brand is also important

3. When hiring a publicist, make sure that you have a budget.
A good publicist will cost anywhere from $300.00 to $3000.00 per month depending on your needs. It is really worth it, especially if your publicist is writing material such as press releases, event announcements, creating press kits in addition to pitching and getting media placements.

4. Make sure that your publicist understands your short term and long term goals. 
It is important that they understand your expectations and that you understand his/hers as well. Also, be sure to read the contract thoroughly. A PR contract can be for three months or longer depending on whether or not your goals are being met. You can also hire a freelancer to help you on an as-needed basis with a particular event or promotion. Be mindful that campaigns take a few weeks to develop and execute. Reach out as early as possible.

5. Lastly, be sure to research the reputation of the publicist that you want to hire. 
Look at their references, resume and portfolio. Once you have a look over everything, then you are ready to make make contact and set up a meeting to discuss your goals and needs. After receiving a proposal and outlining the services and costs, you are ready to make your final decision. Be sure to speak with multiple publicists to find the one that is right for you. 

 
P.S I wrote this article for http://www.macswomenonline.com! It was a pleasure working with them and I am grateful for the opportunity! 

Media Lists: How To Use Them Effectively

 

 

 

 

 

For public relations interns and professionals, media lists are an essential tool for making and maintaining relationships with the media. Before you can pitch to a potential client or media outlet for coverage, you must first compile a list. Using an Excel spreadsheet is the best way to keep your list organized.

Public relations professionals can afford to purchase a list from various sites, such as easymedialists.com. But, for interns and those who are PR newbies may find themselves researching the information first and then putting the list together.

Putting a list together is not as easy as it may seem. The first column should include the name, followed by the URL, contact name, email, Twitter handle and telephone number. Once you have named each column, you can begin your research.

There are free sites that give information regarding newspapers, radio and television outlets. One is called usnpl.com, it is a great site to look up top newspapers, news stations, radio, etc. From there, you can access the site and find what you need.

Once you complete your list, you can now use it to pitch to potential clients and/or media outlets on behalf of your clients. It is also best to include a column with the dates you have pitched.

Lastly, some PR people are hesitant to SHARE their lists. In this business it is all about networking and a part of that means helping people when they come to you. It’s just a list, perhaps they are on a tight schedule and don’t have time to compile a list in an hour, or may be they are just starting out and need an example. Either way, sharing is caring!

PR Love Always,

Lynn

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