Posts Tagged ‘ bloggers ’

Introducing Vincent G. Lane

Born and raised in Brooklyn, New York, Vincent Lane is no stranger to shining lights and bright marquees. Growing up, Lane wanted to pursue a career as a wide receiver in football. However, things didn’t go quite as planned. Due to his unique look and encouragement from family and friends, he discovered that he was meant to be a model.
With idols such as Will Smith, Vincent knows that it is more than possible to make something out of nothing. After his first official modeling session and photo shoot, Vincent knew that he had the potential to be an advantageous model. Vincent is no ordinary model, and possesses qualities that many models in the industry lack. His hard work and dedication are endless and he remains humble, increasing his astounding personality. Modeling for four years strong, he has become dedicated to going above and beyond, going the extra mile to ensure that he is the best at his craft.

Lane has incredible sex appeal, and has the structure and look for both high-end fashion and editorial shoots. Not only does he have the hunger and dedication to be a high-end model, he wants to expand his career options and opportunities as a sports agent and songwriter as well. The sky is the limit for this young man of talent and success.

 You’re probably wondering what I have in common with Vincent G. Lane? I am proud to announce that he is my client! His website will be launched soon and I am in the process of connecting with fashion bloggers for features. If you are interested, please contact me at publicistlynnwalker@gmail.com!

The Pitch: Make it as Easy as 1,2,3

For PR interns and newbies, pitching can be extremely terrifying and difficult. When I had to send my first pitch to fashion bloggers for a client, it did not go well at all. My first mistake was that I sent it to ALL of them at the same time, within the same email! Definitely not a good look as a publicist or PR practitioner. My second mistake was that I irritated and annoyed a few of the bloggers, (unintentionally of course), by sending them the pitch again. I waited two weeks and when I didn’t hear from them, I would send the pitch again.

Here is where it gets tricky, if you are a blogger and you do not respond to a pitch right away, as a PR person, I am going to send the email again, because I assume that since you did not respond, you did not receive the email.

Until a few days ago, it hadn’t dawned on me that as a college student, I pitch to employers all the time. Think about it. When you’re looking for a job, you often build a profile online, that includes your resume’ and cover letter. You also email employers about possible job openings and current positions.

Sending the email telling employers about you and why you are qualified for the position is the SAME as sending a pitch about your client to a blogger or other media outlets.

Now that it is clear, here are a few tips to help you write and send the pitch in order to gain media coverage for your client:

1.) RESEARCH!- Research is always the most important aspect of PR. And when deciding on who to send your pitch to, it is critical. If your client is a fashion designer, it may not be a good idea to pitch to a sports editor. Find out who the fashion editor is of well-known fashion mags, located the top fashion bloggers and start there.

2.) Make a MEDIA LIST- Media Lists are very useful, especially when pitching. Make a separate list for bloggers, editors, reporters, etc. Also in addition to including basic info ( company, contact name, URL, Twitter handle), be sure to include the dates that you pitched to each person so that you don’t overwhelm or annoy them

3.) Make sure client is NEWSWORTHY- As a publicist/PR practitioner, it is your job to ensure that your client receives media placements and coverage.  When writing a pitch, be sure that you include newsworthy information. If your client has won an award, include it. If your client is hosting an event that would assist editors or bloggers, include it. It is imearative that bloggers, editors, etc understand why they should cover the story and how it can benefit them.

Pitching is only as hard as you make it. It doesn’t have to be a drag or something you simply hate to do. Hopefully these tips make it a little easier for you!

Love,

PR Girl

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