Archive for the ‘ Social Media ’ Category

Introducing Vincent G. Lane

Born and raised in Brooklyn, New York, Vincent Lane is no stranger to shining lights and bright marquees. Growing up, Lane wanted to pursue a career as a wide receiver in football. However, things didn’t go quite as planned. Due to his unique look and encouragement from family and friends, he discovered that he was meant to be a model.
With idols such as Will Smith, Vincent knows that it is more than possible to make something out of nothing. After his first official modeling session and photo shoot, Vincent knew that he had the potential to be an advantageous model. Vincent is no ordinary model, and possesses qualities that many models in the industry lack. His hard work and dedication are endless and he remains humble, increasing his astounding personality. Modeling for four years strong, he has become dedicated to going above and beyond, going the extra mile to ensure that he is the best at his craft.

Lane has incredible sex appeal, and has the structure and look for both high-end fashion and editorial shoots. Not only does he have the hunger and dedication to be a high-end model, he wants to expand his career options and opportunities as a sports agent and songwriter as well. The sky is the limit for this young man of talent and success.

 You’re probably wondering what I have in common with Vincent G. Lane? I am proud to announce that he is my client! His website will be launched soon and I am in the process of connecting with fashion bloggers for features. If you are interested, please contact me at publicistlynnwalker@gmail.com!

Interviewing Tips 101

Hello everyone! I noticed on Twitter a lot of my followers that are interns or seeking employment absolutely DREAD  the interview process. Personally I enjoy it! (I know, right?) So here are a few tips on how I handle interviews and get rid of nervous feelings:

1) Be confident- Know that you can do it! You are well-prepared and you are qualified! There is no reason to be afraid! if you don’t get the position, it wasn’t meant for you. But trust, something will come along

2) Do your research- When you are contacted by Human Resources or the recruiter, be sure to remember his/her name! Find that person on LinkedIn, Twitter etc. Be sure to connect. Know how they got started in their field. When the time comes to ask questions, it always looks good that you’ve taken time out to find out who they are and what they accomplished.

3) Realize that an interview is a simple opportunity to talk about yourself- No one in the world knows who you are and what you are capable of like you do! Be sure to speak highly of yourself, but don’t over do it. You hold the key. It is your resume’ they are looking at. Be sure that your resume’ is updated and accurate. Also, keep your portfolio updated and neat. Ultimately, the interview is about YOU AND YOUR SKILLS.

4) Realize that an interview is  to a meeting- Initially, you don’t know the potential employer, nor do they know you. So, relax! Yes, first impressions are lasting, but you also have to make sure that the company is a good git for you and vice versa. If you are nervous, you lose focus on that important factor!

5) Be Positive- If you want the job and you have put in the work to get it, CLAIM IT AS YOURS! There is no reason to be negative or doubt yourself before you even enter the room. Remain positive before, during and even after the process. Be sure to get the person’s business card, you never know, it could become a great networking opportunity!

I know that being on the hunt for a job isn’t easy, it can be very frustrating and difficult. But, it’s okay. Everyone goes through it. It is simply a stepping stone on your journey to greatness! Remember to encourage yourself along the way and surround yourself with positive people. I hope this helps my loves!

PR Chat with Dee Dee Cocheta

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Dee Dee Cocheta is the owner of  A.B.C. Publicity – The branding Group – a PR & Marketing Firm specializing in assisting small businesses and non-profits to grow along with marketing the lifestyle of music, fashion and film. Dee Dee has consulted and coordinated publicity efforts for music events, conducted media training and developed marketing and PR strategies for hundreds of independent artists in addition to: Chaka Khan, KRS One, Killer Mike, Tony Terry, DJ Benny D, music producer Isaac “Ike Dirty” Hayes, III, Rudy Currence, Cherish & Arrested Development. She is well respected for her work ethic and positive spirit. Checkout my interview with her below:

How long have you been in the public relations industry?

I started out in radio doing Marketing and Promotions. By 1999, I created a marketing firm and within two years I was called on to do public relations because there were not many in Atlanta or the south who understood the entertainment industry of which music was my main concentration working with record labels, radio stations and artists.

What influenced you to start your own firm?

I always wanted to own a business. Once I was let go from radio because they were switching formats, I couldn’t find another job so it made sense to finally put my goal in place.

What trends have you seen over the years?

When I started out, on-line promotions or public relations wasn’t a major factor, yet the focus went from printed material – newsletters, print magazines to the use of email newsletters and on-line magazines. For the past five years, social media platforms and networks have now become a huge part of public relations.

How has social media impacted public relations practitioners and their clients?
As I stated before social media is now a major part of public relations and is the forefront of campaigns, therefore PR practitioners must know the intricate parts of the many social networks. The impact of social media is the way clients can reach consumers directly and PR professionals must understand the best use for client and how to measure it’s effectiveness.

What are your thoughts on friends becoming business partners?

I never thought about this before. I have only been questioned about doing business with family of which I would state it has both pro’s and con’s. So my thoughts about working with a friend would be the same and you must outweigh them to see what would be best for both parties involved. Money usually is the top factor in ending relationships personally and professionally so I definitely suggest the friends be on the same page with all goals and expectations and have everything on paper.

Describe a typical work day for you?

The top of the week I always conduct business development wether it’s replying to RFP ‘s and proposal writing to marketing and PR for the company. Daily, I usually wake up to check major media headlines to see if there are any stories that fit with our clients. Then I begin the day by looking over client management list for each project at hand and start working on what needs to be completed. On an hourly basis: check emails for any follow up to client pitches as well as creating pitches for client, make phone calls to media and organizations for client outreach as well as check social networks, make posts for business, clients and reply to customers. Lastly, a few times throughout the week taking clients to events or attending events for networking purposes.

What does it take to be a successful publicist?

Have a plan, work your plan, be persistent and never give up!

What advice would you give to new publicists?

To make sure they have a plan – know what type of public relations they want to practice or be a part of, work persistently towards that and never give up!

What life lessons has being a publicist taught you?

Effective communication – that listening is the most important quality you can give to clients, friends and family.

How important is networking with other publicists?

VERY IMPORTANT – my top leads come from other PR pro’s so it is wise to never feel you are in a competitive world. Plus it helps to be able to share with one another new or effective tools, applications and other resources to continue raising the standards in our PR industry.

Follow Dee Dee on Twitter @deedeecocheta

Raven Robinson & Nichole Dossous: Twitter Chat Invite

Raven Robinson, creator of Pr2Politics, a public relations firm that focuses on community engagement and Nichole Dossous, the creator and host of sugaRushtv , an online channel covering fashion and beauty, are hosting a Twitter Chat on January 19th, 2012 at 12:00pm. During this chat, women in various sectors will share their favorite office beauty essentials from comfortable shoes, perfect accessories as well as great interview pointers and resume tips!  A second session will be offered at 7:00 p.m. for those who will not be able to participate in the 12:00 p.m. session.  Don’t forget to use the event hashtag #beautnbiz at the end of your tweets!

Connect with these women and get awesome beauty tips for the office, interviews, meetings, events and more. This chat on twitter will be the perfect balance of beauty and business adviceMore information about  Nichole’s brand can be found on   http://www.sugaRushtv.com. Follow her on Twitter @sugaRushtv. More information about Raven’s  company can be found at www.ravenrobinson.com . Follow Raven on Twitter @Pr2Politics.

Hope you all attend!

The Social Media Corner: You Tube and Adrianna Thomas Pt. 2 (Interview)

Orlando native Adrianna Thomas was voted one of YouTube’s Best Hair Bloggers by BlackVoices.com.  She has done every hair style from Toya Wright (formally Toya Carter) inspired to creating her own bob. She started doing hair in the 8th grade. She learned how to do her own hair by practicing in her bedroom. Art has always been a part of her life and she believes hair and art link together naturally.

How did you come up with the idea to begin vlogging?

It’s funny because I was on YouTube in 2008 for a research project for high school college course psychology class.  I was supposed to be watching videos on color-ism in America and I actually made a video on it and later found Ateyaa (a well established makeup guru on YouTube) and I was so inspired and amazed by her videos on “hair”.  It was shocking because I would never think to go on YouTube for hair ideas.  So, I decided to make a video on a half wig that she reviewed and people found me from her page I believe, and it has been a wrap ever since.

Did you imagine yourself being as successful as you are?

Not at all, I honestly never really paid attention to the number of subscribers I had.  It never was important to me.  I noticed that I was becoming bigger than I realized when a subscriber wrote me saying that I was almost at 10,000 subscribers and I was like wow.  Then more people subscribed over time and I began doing giveaways and contest to show my appreciation but I don’t care about numbers I just want to help people and if they learn something I’m happy.

What opportunities have come your way because of your success and popularity via YouTube?

I get a lot of attention in the real life now, it’s weird. I’m trying to get used to being “that girl off YouTube” but it’s very odd.  I have been listed on several blog sites because of YouTube and I’ve also met some wonderful people.  I haven’t really taken any huge steps in with my YouTube channel because I’m focusing on school at the moment and I don’t like planning things out, so we’ll see what happens in the future.

How do you find time to go to school and continue to post videos?

I have always been a very busy person.  Growing up I was either in some type of organization, working or at step practice so it’s a natural gift being able to multi-task.  I never sleep, and I work better under pressure so I guess I enjoy a challenge and at the end of the day I feel good about myself for being able to handle different tasks at one time.

Have you had to deal with any craziness because you are well known to the You-Tube world?

Yes! People actually stop me to take pictures with them it’s crazy. One lady even told her kids to take a picture with me in the beauty supply store, I will never forget.  The strangest thing is that I never told anyone about me on YouTube, my mom even had to find out from somebody else. Now all her co-workers watch me and old high school teachers watch me, it’s crazy.

What is some of the best advice you have received?

I never have received any great advice because every day is a learning experience and I have gone through a lot in my young life.  I’m just blessed to be here today and if anything that I’ve learned, is that life is too short and I’m going to live life to the fullest.  So many close people I know were there one day and gone the next and that has motivated me to fulfill my dreams and strive for the best.

What are your future goals?

I want to graduate college and possibly work on my masters along with getting my cosmetology license.  I’m really interested in young girls and helping them with self-esteem and everyday life so maybe one day I can start my own non-profit girls’ camp because I believe my story can help so many young women who have gone through the same trials in life.  When I lost my father it really changed my life and I have also helped teens through my channel deal with losing loved ones and It was so uplifting hearing how much stronger they were after finding me because so many of them could relate to my story, I would love that more than anything else.

What advice would you give to those looking to start a YouTube channel?

I would tell them to have a strong back bone because it can get crazy.  Being yourself is very hard to do now days especially on YouTube so no matter what people say BE YOURSELF.  Luckily, I’m strong enough to handle the negativity from others because they don’t accept my personality or my “slang” talk, but I’m still here and pushing almost 68K subscribers.

How do you think social media sites such as Twitter and Facebook, and YouTube are changing the lives of ordinary people?

I think it is incredible! A lot of well known celebrities were discovered from social media sites.  It can be a bitter sweet situation but it’s definitely life changing.

Introducing the Social Media Corner: You Tube and Adrianna Thomas Pt. 1

Hello everyone! So I came up with the idea of implementing a Social Media Corner of my blog. These posts will consist of how social media gives people exposure and the opportunity to create their own brand. As a public relations practitioner, I believe that social media is essential to creating and maintaining a brand for clients and potential clients as well. We want to use every avenue as a public relations strategy to gain attention and publicity for ourselves and our clients.

This week, I had the pleasure of interviewing Adrianna Thomas. She is no stranger to the YouTube world, especially those who want to learn more about how to install hair extensions.  Adrianna was named one of Youtube’s Best Hair Bloggers  by BlackVoices.com.  She is versatile, not only does she giver tutorials on doing hair, but she also creates videos on makeup and nails as well. She  has  68,000 subscribers and proves that college students can excel at all things through hard work and believing in themselves. Check out her channel at www.youtube.com/thomasadrianna .

Below is a clip of one of her tutorials:

NETWORKING

In any field, it is absolutely CRITICAL to network! This is especially true in the field of public relations. You must always keep in contact with those that you have worked for in the past and make sure that you maintain a good rapport with them. Never burn your bridges or leave a company or individual with a negative impression of you. DO YOUR BEST in all things and at all times! Remember, no matter how small the task may seem, as an intern and entry-level job seeker, your supervisors are ALWAYS watching.

So make sure you do an excellent job, ask for a recommendation letter, and most importantly say THANK YOU! The opportunity presented itself, yes, but the organization could have chosen someone else, but YOU WERE CHOSEN!

– PR Girl

How LinkedIn and Twitter Helped Me Land Internships

This summer is by far the best that  I have had in terms of experience and professionalism. I definitely am confident and feel prepared to enter the workforce upon my graduation. Working with AT&T Advertising Solutions (in the Marketing Department), I have learned a lot of different things about Corporate America and the importance of networking. I am very blessed to have the opportunity to work with such a great company.

As you may or may not know, I also have two additional internships with prestigous PR firms, Abesi PR in Saint Louis and Goodgirl PR in New York. How is this possible you ask? Social media. I landed my second internship via Linkedin. Abesi Manyando wrote an article in the St. Louis American, “How to elevate your business”. I read it and wanted to get in contact with her about a possible internship. I went to  her website (abesipr.wordpress.com) and wrote a comment under one of her post. I also contacted her via LinkedIn. She responded, looked at my portfolio and the rest is history! Now, on to Twitter. I have had a Twitter page since 2009 when it was required for one of my Mass Comm classes. I recently started using it more often and I follow anyone that deals with public relations. One of my followers is GoodGirl PR (Nickie Robinson, President and CEO of GoodGirl PR ). I emailed her in regards to an internship and she gave me her number. We spoke over the phone and I started working immediately.

People underestimate the power of social media all the time. If used correctly, it can be a great networking tool, and even help you land an internship or entry level position. But, you must monitor what you do and say, especially what you post on Twitter or Facebook.

Until next time,

PR Girl

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