Archive for the ‘ Public Relations ’ Category

Introducing PR Mentality, LLC

I am pleased to present to you MY  PR Firm, PR Mentality, LLC!

PR Mentality, LLC believes that dedication, determination, and public relations are the keys to success. PR Mentality, LLC is passionate about their clients and work diligently to assist them in the efforts to strive for excellence and reach their full potential. Clients are a top priority at PR Mentality, LLC

“At PR Mentality, LLC, publicity is more than just an image, it’s a state of mind,” states Lindsey A. Walker, CEO and Founder of PR Mentality, LLC.

The firm welcomes clients from the entertainment industry to non-profit organizations. PR Mentality, LLC provides clients with public relations and brand development services.

About PR Mentality, LLC

A boutique public relations firm, PR Mentality, LLC is the perfect blend of effective brand enhancement, media implementation and strategic campaign development. PR Mentality, LLC is relentless in their devotion to providing clients with strategic, yet effective      communications and awareness plans that are tailored to meet the unique needs of every client we acquire.

Brice D. Vick In the 6th Spot Blog

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Checkout Artistic Director and choreographer to the stars Brice Vick in “On The 6th Spot Blog!  http://on-the-6th.blogspot.com/2012/07/artist-on-rise-brice-d-vick.html?spref=tw

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Beauty Is In The Eye of Christina Roman

Wardrobe Stylist. Creative Director. Fashion writer for www.Kidzrevil.co.uk

Christina Roman is a woman of many talents. She credits her love for bright lights and fashion to growing up in the Bronx. Although she never imagined that she would become a stylist, it seemed to be her destiny. In 2010, she styled her first shoot for model E. Taylor. Since then she has worked with a variety of clients such as Que from the R &B group Day 26 (from P Diddy’s reality show Making the Band), photographer Al Rodriguez, Unfolded Magazine and many more. “I find the art of it all to be quite beautiful and a way for me to express myself creatively. I couldn’t love this industry  more than I do already,” says Christina. With her keen sense of fashion, and amazing eye for art, Christina’s career is sure to be one of success and longevity.

Christina is also my client. View her work below and follow her on Twitter @CRoman_.  For inquiries, contact me at publicistlynnwalker@gmail.com

Brice Vick In Fearless Magazine!

ImageI am pleased to announce that my client, choreographer Brice Vick has been featured in Fearless Magazine!  Brice has been in the entertainment industry for over 10 years. He has worked with many artists including: Ashanti, Chris Brown, OutKast and more! Check out the link below:

http://fearlessmag.com/2012/07/fearless-journey-brice-vick/

If you are interested in interviewing Brice, please contact me at publicistlynnwalker@gmail.com

Introducing Vincent G. Lane

Born and raised in Brooklyn, New York, Vincent Lane is no stranger to shining lights and bright marquees. Growing up, Lane wanted to pursue a career as a wide receiver in football. However, things didn’t go quite as planned. Due to his unique look and encouragement from family and friends, he discovered that he was meant to be a model.
With idols such as Will Smith, Vincent knows that it is more than possible to make something out of nothing. After his first official modeling session and photo shoot, Vincent knew that he had the potential to be an advantageous model. Vincent is no ordinary model, and possesses qualities that many models in the industry lack. His hard work and dedication are endless and he remains humble, increasing his astounding personality. Modeling for four years strong, he has become dedicated to going above and beyond, going the extra mile to ensure that he is the best at his craft.

Lane has incredible sex appeal, and has the structure and look for both high-end fashion and editorial shoots. Not only does he have the hunger and dedication to be a high-end model, he wants to expand his career options and opportunities as a sports agent and songwriter as well. The sky is the limit for this young man of talent and success.

 You’re probably wondering what I have in common with Vincent G. Lane? I am proud to announce that he is my client! His website will be launched soon and I am in the process of connecting with fashion bloggers for features. If you are interested, please contact me at publicistlynnwalker@gmail.com!

Freelance Publicists: This Does NOT Mean We Work For Free

 

Public relations, as most of you know,involves lots of hard work. It takes a lot of time and energy to do what we do on a regular basis.
Between pitching to the press, writing releases, managing Facebook and Twitter pages,networking- it can be absolutely exhausting!
There are those that work for agencies and corporations. For them, getting paid is not a hassle. As long as they do the work, they will get a check.

Then there are those of us who have yet to start our own firms, but instead we work as freelance publicists. Unfortunatelty, some people hear the word FREE and assume we are referring to services. This is not the case at all. Now, I will admit that I understand the hesitation of potential clients. Perhaps they have had a bad experience with a publicist who showed up late, was unprofessional and did not deliver.
It is up to you,however, to gain their trust and show them how a true PR professional handles business.

As far as money is concerned, when working as a freelance publicist,DO NOT DO ANY WORK UNTIL YOU HAVE COME TO AN AGREEMENT AND HAVE A CONTRACT WRITTEN AND SIGNED BY THE CLIENT! Also, make sure the contract includes all services that you will perform for your client. He/she must have a clear understanding of your job. Be aware of expectations and KEEP COPIES OF EVERYTHING! Don’t go into the situation with negative thoughts, but be smart. Being a freelance publicist can be very rewarding! Just make sure you know who you are dealing with before you sign him/her as a client.

4 Tips For Surviving in the PR Industry

Now more than ever the PR industry is filled with competition. Those that have been in the business for years must compete with their peers as well as PR newbies who are looking for their big break. Getting in the industry is challenging, but the hardest part is maintaining your reputation and work ethic. As public relations practitioners, (especially those in the entertainment industry), you must remain professional, yet creative. You can’t be afraid to take a risk or make the first move in terms of approaching potential clients. Also, you must make sure that you maintain your relationships with the media. Reporters, editors and bloggers hold the key to both you and your clients success. The following are tips to help you survive within the industry.

1) Be Innovative- Anyone can disseminate information through writing a press release and hitting the send button in an email. You must find ways to send out the message in a creative way. Even if you are submitting a press release, media kit, etc make sure that it stands out to the receiver.

2) Know how to Multitask-  Writing is a very key component in this industry. But it is not enough to know how to write, a publicist must also have know how to manage  social media pages, take pictures for clients, shoot and edit video and create an effective PR campaign. Having this knowledge will allow you to provide your clients with more services and gain a competitive advantage.

3) Always market yourself and build your brand- It is important that as you build credibility and a reputation among your clients, that you keep track of the work that you have done. Post Tweets daily  about past clients, media placements and interviews. Continuously update your resume’ and keep in touch with your contacts in both the media and PR world. Invite other publicists out to events and network. They may know someone who needs PR, but does not fit into their scheme. Never sell your self short and be confident in your work.

4) Be Aggressive- If there is a client that you really want to work with, go for it! Don’t be afraid to sell yourself to them on Facebook, Twitter, and in his/her email.

These tips will not only help you to survive in the industry, but they will also help you to expand your network and grow in your profession.

5 Ways to Stand Out to Potential Employers

 

This field is very competitive especially for recent college graduates. Here are a few tips to help you standout to potential employers and possibly land your first job!

1) Intern, Intern, Intern– One internship is NOT enough. The more experience, the better your resume’ looks. Also the more hands on experience that you have , the more knowledgeable you become about your field. Interning is also good for networking purposes. Get to know your co-workers and supervisors. You never know who they know.

2) Keep Copies of your work- Class projects can help to build your portfolio! Be sure to keep a copy of your final and finished work. It will help when potential employers ask for copies or samples of your writing. Also, be sure that your work is error- free and that you fix any corrections that need to be made before showing them to a potential job site.

3) Update Resume’ and Cover Letter- Your cover letter and resume’ are two very important documents. They are an extension of you; the first thing that an employer looks at is your resume’. Make sure that it is current and up-to-date. First impressions are lasting, think of your resume’ as your first impression to an employer. You want to make sure you put your best foot forward. Your cover letter is also important, make sure that you keep it updated and send it to the correct company. You don’t want to apply to Barnes and Noble with a cover letter that says “Dear Laclede”.

4) Have an online presence– In today’s society, social media is everything. Be sure to watch what you post on Facebook and Twitter. Employers are going to look at your profile and interaction. Don’t post inappropriate pictures. Also, create an online portfolio. It is easier for employers to access.

5) Have good references-Sometimes it is not all about what you know, but rather who you know. Be sure to establish a good rapport with supervisors, professors, community leaders, etc. You will need references and letters of recommendation that speak to your personality and work ethic.

These are just a few tips to assist you all. I will post more soon. Hope it helps and that you enjoyed this post!

How To Pitch to A Magazine Editor

Tips for Making It Through the Glossy Gates- This post is written from the perspective of an editor on what she looks for when reading a pitch.

(This post was written by Lynya Floyd and can originally be seen on http://talkingwriting.com/?p=28366)

I’ve been an editor at women’s magazines like GlamourEssence, and Family Circlefor more than a decade. As I worked my way up the masthead, I passed the late-night hours writing freelance stories.

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It’s been awhile since I blindly sent a pitch into the void, but I remember the awkward mix of feelings the process evoked. A fellow writer once explained that eager is how you feel when you’re waiting for your mistress to come over to an empty house. Anxious is what you are when your wife invites the mistress for dinner. With each pitch, I felt eager andanxious, thinking this could be my breakthrough, worried that my letter contained an embarrassing typo.

Back then, I had a routine: I’d take a walk—all right, a few paces—around my two-room studio to clear my head before sending a pitch letter. I’d take my focus off whatever story idea I needed to carefully thread on a hook in order to reel in an editor—and my next freelance check.

I’d make a cup of tea. Return a phone call. Watch a few minutes of the news. Then I’d do a final read, cut and paste it into an email, and click send.

Moments later, I’d refresh my inbox, expecting an immediate reply. But it never happened that way.

Now that I’m on the other side of the email exchange, I realize how many pitches come in to an editor. Our work days (and nights) overflow with tasks that are on tighter deadlines than the four weeks we generally have to get back to freelancers who pitch us.

But I can offer some tips for getting the best response. 

Checkout more of this great article by clicking the link above!

JSU Tragedy and Lack of Crisis Communications Plan

Nolan Ryan Henderson, a 19-year-old Jackson State student was killed early Sunday morning while at a party located in the Palisade Apartments, located a few blocks near campus. This tragedy is affecting his family, who is searching for answers. They are suffering a major loss and I am keeping them in my prayers. I only want justice for Ryan, no matter how long it takes. He was a great student and friend, more importantly he was a part of my JSU family.

I have major issues with the way that his death was handled, both from a professional and personal standpoint. Let me point out that Jackson State University was not the first to report the news to local media outlets! Jackson news stations and newspaper reporters heard about the incident from a student newspaper at the University of Southern Mississippi! 

Secondly, school officials did not notify his family about his death, his brother Damien found out about it through Twitter. Why did the school not call? Nolan was a JACKSON STATE STUDENT. Although, the incident happened on a weekend, he was still left in the universities care. They should have had the decency to call his mother instead of his brother having to tell his mother. What if Twitter didn’t exist? How long would it have taken the school to notify her?

Thirdly Jackson State University issued the following statement, AFTER Nolan was already identified by the media:

Jackson State University mourns the loss of a student who died after an off-campus shooting  Sunday morning. The identification of the student will be released following the notification of the next of kin. Jackson State University’s Department of Public Safety is assisting the Jackson Police Department in this investigation. University officials request that JSU students take extra safety precautions and be prepared to show official university identification when requested.This is a very tragic loss,” said Carolyn Meyers, Jackson State president. “As a parent and grandparent, my heart goes out to the family. We offer our sincerest condolences and prayers during this very difficult time.”  Grief counseling will be available in the Meditation Room of the Student Center from 3 to 7 p.m. Sunday and will resume at 8 a.m. Monday. Individuals with information about the shooting should call campus police at 601-979-2580 or Jackson Police Department at 601-960-1234. 

Jackson State University officials could not be reached for comment when reporters tried to contact them in regards to the incident on the same day. They should have called an emergency meeting and been the first to contact media outlets in regards to Ryan’s death. In situations of crisis such as this, it is important to have a designated spokesperson to make sure that all messages sent to the media are both consistent and accurate. It is also important to establish a media center, specifically for the crisis, to keep an open line of communication for all parties involved. Jackson State University definitely needs help in terms of developing a Crisis Action Team.

When tragedy strikes for an institution or organization, it is important that people trust that the institution will be open, honest and communicate as much as possible. Unfortunately, this is not the first student death at Jackson State University, nor is it the first time that the University has swept a situation under the rug, so to speak.

Damien Henderson has been a true advocate for his brother through Twitter. By using #JusticeFor Ryan, he has been diligent in tweeting celebrities, and everyone that he can to spread the word of his brothers death, seeking  justice and peace for his family. He is not alone in his endeavor. He has received support from around the world,including singer Monica.

There will be a rally held in Ryan’s honor and also to urge students and anyone with information to speak up and step forward. My heart goes out to the Henderson family and friends, nothing can prepare anyone for a situation like this. I pray that God will continue to keep them strong in faith.  I pray that justice will be served for Ryan and that Jackson State University learns from this in many different aspects.  Ryan lost his life at an early age due to a confrontation that could have been avoided. He is remembered as a great student, son, friend and brother. Rest in peace Ryan!