Archive for the ‘ Entertainment ’ Category

Krystle Coleman: Entertainment PR Pro

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Krystle Coleman is not your average 26-year-old.  A graduate of Florida Memorial University, she has found her calling and works dilligently to make her dreams a reality. Krystle is the owner of Midori Star Media, a boutique PR firm specializing in entertainment and sports. She has worked with Trina, Plies and many more. Krystle graduated from Florida Memorial in 2007 and launched her firm in 2009. While in school she interned with Def Jam Records as well as The Pub Report magazine. She started out as a  journalism major and got the opportunity to interview stars such as Lloyd and T.I while interning at Vibe Magazine.  She then developed a love for PR.

How did you land your first job?
My first job was with Slip-n-Slide Records. After interning with them throughout college, they hired me as the Director of PR.

What inspired you to open a boutique firm?
At the time I was living in Atlanta and working at a Internet PR firm. I didn’t want to work in corporate, so I quit. There are a lot of African American women in Atlanta who are successful with their own PR firms. I had connections through relationships I built while interning. I just stepped out on faith.

What are some advantages to working in a boutique firm?
Smaller settings. You can focus on one thing and have less accounts. You’re able to provide clients with more one-on-one attention.

What are common misconceptions of being an entertainment publicist?
People think its all about partying and sleeping around with clients. Its not about a glamorous life. It involves hard work.

What advice would you give to aspiring entertainment publicists?
Honestly ask yourself why you want to be in the business? What are you going to gain from it? Study masterheads consistently and research other publicists.

Why are internships so important in this industry?
Internships give you experience and exposure. You’re able to get hands on attention and improve your craft. I have been in this business for four years and I still attend workshops and research other professionals.

What inspired you to become an entertainment publicist?
I started out as a journalist. I knew I loved to write and I was good at it. Interning at magazines gave me the opportunity to interview artists. I became intrigued with PR. I wanted to know who emailed me to set up the interviews and what they did.

Describe a typical work day.
I wake up to tons of emails from both clients and media. I respond to those and read blogs to see if any of my clients are mentioned. I have conference calls, follow up and pitch. Basically a lot of communicating and meetings.

What is the most challenging aspect of your job?
It is very demanding and there is a lot of pressure. Clients want results quicker than you can deliver them sometimes. PR is not about instant gratification, it takes time.

What is the most rewarding aspect of your job?
For me, it’s a good feeling to see my clients in the media and getting exposure.

Contact Krystle via Twitter @KrystleColeman

Matthew Goodman: A True Southern Gentleman

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Matthew D. Goodman is making quite a name for himself in the entertainment industry. He has been on reality shows such as BET’s “College Hill: Atlanta and he recently starred on Oxgen’s “Love Games”, Season 3. In addition to acting, Matthew is working on his music career. 
Checkout my interview with him below:

How old were you when you decided that you wanted to be in the entertainment industry and what inspired you?
I was around 3 or 4. My mother sings and I always looked up to her and the older kids in church who would sing and dance. That as well as my belief in God, my passion and my drive inspired me.

How has being on reality shows changed your life?
I’m still the same person, but looking back I can see growth. The exposure is good and people recognize me. I want people to know my story and know who I am. Being able to connect with an audience matters most to me. It makes me smile when people are genuinely interested.

What was it like being on the cast of Love Games and living in a house full of men?
It was different coming from College Hill Atlanta, where there were just as many females. I wasn’t,worried about anyone else. It made relationships stronger because of the competition. I enjoyed myself and got to meet great people. I wish them much success.

What do you think your greatest accomplishment is so far?
I’m still evolving. I would say my independent film where I played the role of a main character Jamal. It sparked my interest into acting and getting on Stomp the Yard. I learned alot and tapped into a lot of emotions.

What makes you a southern gentleman?
How I carry myself. My father was very hands on with me and I learned from him. I have made mistakes but I strive to be respectful. I want to represent my family in the best light, how I act reflects them.

Are you single or taken by a certain Bad Girl?
I’m single. I have friends. I still talk to Judi, Kori and Sydney. I’m just getting to know people.

Where do you see yourself in the next five years?
Continuing my career in entertainment. I’m working on my music right now. It focuses on vocalizing my story. I want to have an album, be on television in front and behind the camera. I also want to lend a helping hand in the process.

What advice would you give to those looking to break into the televsion and entertainment industry?
Have a backup plan. Set goals and do what you can to help yourself. Go to school. Education can guide you more into deciding what you want to do. You can always improve.

Why is it important for you to give back to the community?
Someone had to do the same thing for me. It’s only right that I give back. People helped me and I have to help others in return.

What impact do you want to make on the world?
A positive one. I want people to understand everything is attainable. Everyday I wake up, I’m working harder than yesterday. There is nothing to hard or to impossible to accomplish.

Sneak Peek: Matthew Goodman

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Yesterday I had the opportunity to speak with Matthew Goodman. You may have seen him on BET’s “College Hill: Atlanta” and the movie “Stomp the Yard 2”. Now he is all grown up and can be seen on Oxygen’s hit reality show “Love Games”.

Often times people act a certain way just for television. I can honestly say with Matthew, what you see is what you get. He is humble, genuine, has a strong faith in God and a true southern gentleman. His career will continue to thrive and succeed because of his great attitude. I am not going to post the interview yet due to the show, but you guys should definitely stay tuned! Will Matthew find love? Watch “Love Games” on Oxygen to find out!

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