Archive for the ‘ Business ’ Category

Brice D. Vick In the 6th Spot Blog

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Checkout Artistic Director and choreographer to the stars Brice Vick in “On The 6th Spot Blog!  http://on-the-6th.blogspot.com/2012/07/artist-on-rise-brice-d-vick.html?spref=tw

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Beauty Is In The Eye of Christina Roman

Wardrobe Stylist. Creative Director. Fashion writer for www.Kidzrevil.co.uk

Christina Roman is a woman of many talents. She credits her love for bright lights and fashion to growing up in the Bronx. Although she never imagined that she would become a stylist, it seemed to be her destiny. In 2010, she styled her first shoot for model E. Taylor. Since then she has worked with a variety of clients such as Que from the R &B group Day 26 (from P Diddy’s reality show Making the Band), photographer Al Rodriguez, Unfolded Magazine and many more. “I find the art of it all to be quite beautiful and a way for me to express myself creatively. I couldn’t love this industry  more than I do already,” says Christina. With her keen sense of fashion, and amazing eye for art, Christina’s career is sure to be one of success and longevity.

Christina is also my client. View her work below and follow her on Twitter @CRoman_.  For inquiries, contact me at publicistlynnwalker@gmail.com

Brice Vick In Fearless Magazine!

ImageI am pleased to announce that my client, choreographer Brice Vick has been featured in Fearless Magazine!  Brice has been in the entertainment industry for over 10 years. He has worked with many artists including: Ashanti, Chris Brown, OutKast and more! Check out the link below:

http://fearlessmag.com/2012/07/fearless-journey-brice-vick/

If you are interested in interviewing Brice, please contact me at publicistlynnwalker@gmail.com

Introducing Vincent G. Lane

Born and raised in Brooklyn, New York, Vincent Lane is no stranger to shining lights and bright marquees. Growing up, Lane wanted to pursue a career as a wide receiver in football. However, things didn’t go quite as planned. Due to his unique look and encouragement from family and friends, he discovered that he was meant to be a model.
With idols such as Will Smith, Vincent knows that it is more than possible to make something out of nothing. After his first official modeling session and photo shoot, Vincent knew that he had the potential to be an advantageous model. Vincent is no ordinary model, and possesses qualities that many models in the industry lack. His hard work and dedication are endless and he remains humble, increasing his astounding personality. Modeling for four years strong, he has become dedicated to going above and beyond, going the extra mile to ensure that he is the best at his craft.

Lane has incredible sex appeal, and has the structure and look for both high-end fashion and editorial shoots. Not only does he have the hunger and dedication to be a high-end model, he wants to expand his career options and opportunities as a sports agent and songwriter as well. The sky is the limit for this young man of talent and success.

 You’re probably wondering what I have in common with Vincent G. Lane? I am proud to announce that he is my client! His website will be launched soon and I am in the process of connecting with fashion bloggers for features. If you are interested, please contact me at publicistlynnwalker@gmail.com!

Interviewing Tips 101

Hello everyone! I noticed on Twitter a lot of my followers that are interns or seeking employment absolutely DREAD  the interview process. Personally I enjoy it! (I know, right?) So here are a few tips on how I handle interviews and get rid of nervous feelings:

1) Be confident- Know that you can do it! You are well-prepared and you are qualified! There is no reason to be afraid! if you don’t get the position, it wasn’t meant for you. But trust, something will come along

2) Do your research- When you are contacted by Human Resources or the recruiter, be sure to remember his/her name! Find that person on LinkedIn, Twitter etc. Be sure to connect. Know how they got started in their field. When the time comes to ask questions, it always looks good that you’ve taken time out to find out who they are and what they accomplished.

3) Realize that an interview is a simple opportunity to talk about yourself- No one in the world knows who you are and what you are capable of like you do! Be sure to speak highly of yourself, but don’t over do it. You hold the key. It is your resume’ they are looking at. Be sure that your resume’ is updated and accurate. Also, keep your portfolio updated and neat. Ultimately, the interview is about YOU AND YOUR SKILLS.

4) Realize that an interview is  to a meeting- Initially, you don’t know the potential employer, nor do they know you. So, relax! Yes, first impressions are lasting, but you also have to make sure that the company is a good git for you and vice versa. If you are nervous, you lose focus on that important factor!

5) Be Positive- If you want the job and you have put in the work to get it, CLAIM IT AS YOURS! There is no reason to be negative or doubt yourself before you even enter the room. Remain positive before, during and even after the process. Be sure to get the person’s business card, you never know, it could become a great networking opportunity!

I know that being on the hunt for a job isn’t easy, it can be very frustrating and difficult. But, it’s okay. Everyone goes through it. It is simply a stepping stone on your journey to greatness! Remember to encourage yourself along the way and surround yourself with positive people. I hope this helps my loves!

Freelance Publicists: This Does NOT Mean We Work For Free

 

Public relations, as most of you know,involves lots of hard work. It takes a lot of time and energy to do what we do on a regular basis.
Between pitching to the press, writing releases, managing Facebook and Twitter pages,networking- it can be absolutely exhausting!
There are those that work for agencies and corporations. For them, getting paid is not a hassle. As long as they do the work, they will get a check.

Then there are those of us who have yet to start our own firms, but instead we work as freelance publicists. Unfortunatelty, some people hear the word FREE and assume we are referring to services. This is not the case at all. Now, I will admit that I understand the hesitation of potential clients. Perhaps they have had a bad experience with a publicist who showed up late, was unprofessional and did not deliver.
It is up to you,however, to gain their trust and show them how a true PR professional handles business.

As far as money is concerned, when working as a freelance publicist,DO NOT DO ANY WORK UNTIL YOU HAVE COME TO AN AGREEMENT AND HAVE A CONTRACT WRITTEN AND SIGNED BY THE CLIENT! Also, make sure the contract includes all services that you will perform for your client. He/she must have a clear understanding of your job. Be aware of expectations and KEEP COPIES OF EVERYTHING! Don’t go into the situation with negative thoughts, but be smart. Being a freelance publicist can be very rewarding! Just make sure you know who you are dealing with before you sign him/her as a client.

4 Tips For Surviving in the PR Industry

Now more than ever the PR industry is filled with competition. Those that have been in the business for years must compete with their peers as well as PR newbies who are looking for their big break. Getting in the industry is challenging, but the hardest part is maintaining your reputation and work ethic. As public relations practitioners, (especially those in the entertainment industry), you must remain professional, yet creative. You can’t be afraid to take a risk or make the first move in terms of approaching potential clients. Also, you must make sure that you maintain your relationships with the media. Reporters, editors and bloggers hold the key to both you and your clients success. The following are tips to help you survive within the industry.

1) Be Innovative- Anyone can disseminate information through writing a press release and hitting the send button in an email. You must find ways to send out the message in a creative way. Even if you are submitting a press release, media kit, etc make sure that it stands out to the receiver.

2) Know how to Multitask-  Writing is a very key component in this industry. But it is not enough to know how to write, a publicist must also have know how to manage  social media pages, take pictures for clients, shoot and edit video and create an effective PR campaign. Having this knowledge will allow you to provide your clients with more services and gain a competitive advantage.

3) Always market yourself and build your brand- It is important that as you build credibility and a reputation among your clients, that you keep track of the work that you have done. Post Tweets daily  about past clients, media placements and interviews. Continuously update your resume’ and keep in touch with your contacts in both the media and PR world. Invite other publicists out to events and network. They may know someone who needs PR, but does not fit into their scheme. Never sell your self short and be confident in your work.

4) Be Aggressive- If there is a client that you really want to work with, go for it! Don’t be afraid to sell yourself to them on Facebook, Twitter, and in his/her email.

These tips will not only help you to survive in the industry, but they will also help you to expand your network and grow in your profession.

5 Ways to Stand Out to Potential Employers

 

This field is very competitive especially for recent college graduates. Here are a few tips to help you standout to potential employers and possibly land your first job!

1) Intern, Intern, Intern– One internship is NOT enough. The more experience, the better your resume’ looks. Also the more hands on experience that you have , the more knowledgeable you become about your field. Interning is also good for networking purposes. Get to know your co-workers and supervisors. You never know who they know.

2) Keep Copies of your work- Class projects can help to build your portfolio! Be sure to keep a copy of your final and finished work. It will help when potential employers ask for copies or samples of your writing. Also, be sure that your work is error- free and that you fix any corrections that need to be made before showing them to a potential job site.

3) Update Resume’ and Cover Letter- Your cover letter and resume’ are two very important documents. They are an extension of you; the first thing that an employer looks at is your resume’. Make sure that it is current and up-to-date. First impressions are lasting, think of your resume’ as your first impression to an employer. You want to make sure you put your best foot forward. Your cover letter is also important, make sure that you keep it updated and send it to the correct company. You don’t want to apply to Barnes and Noble with a cover letter that says “Dear Laclede”.

4) Have an online presence– In today’s society, social media is everything. Be sure to watch what you post on Facebook and Twitter. Employers are going to look at your profile and interaction. Don’t post inappropriate pictures. Also, create an online portfolio. It is easier for employers to access.

5) Have good references-Sometimes it is not all about what you know, but rather who you know. Be sure to establish a good rapport with supervisors, professors, community leaders, etc. You will need references and letters of recommendation that speak to your personality and work ethic.

These are just a few tips to assist you all. I will post more soon. Hope it helps and that you enjoyed this post!

How To Pitch to A Magazine Editor

Tips for Making It Through the Glossy Gates- This post is written from the perspective of an editor on what she looks for when reading a pitch.

(This post was written by Lynya Floyd and can originally be seen on http://talkingwriting.com/?p=28366)

I’ve been an editor at women’s magazines like GlamourEssence, and Family Circlefor more than a decade. As I worked my way up the masthead, I passed the late-night hours writing freelance stories.

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It’s been awhile since I blindly sent a pitch into the void, but I remember the awkward mix of feelings the process evoked. A fellow writer once explained that eager is how you feel when you’re waiting for your mistress to come over to an empty house. Anxious is what you are when your wife invites the mistress for dinner. With each pitch, I felt eager andanxious, thinking this could be my breakthrough, worried that my letter contained an embarrassing typo.

Back then, I had a routine: I’d take a walk—all right, a few paces—around my two-room studio to clear my head before sending a pitch letter. I’d take my focus off whatever story idea I needed to carefully thread on a hook in order to reel in an editor—and my next freelance check.

I’d make a cup of tea. Return a phone call. Watch a few minutes of the news. Then I’d do a final read, cut and paste it into an email, and click send.

Moments later, I’d refresh my inbox, expecting an immediate reply. But it never happened that way.

Now that I’m on the other side of the email exchange, I realize how many pitches come in to an editor. Our work days (and nights) overflow with tasks that are on tighter deadlines than the four weeks we generally have to get back to freelancers who pitch us.

But I can offer some tips for getting the best response. 

Checkout more of this great article by clicking the link above!

8 Uncommon Interview Tips For PR Newbies

This article appear on PRDaily.com and I just had to share it with my readers! Here are 8 Uncommon Interview Tips for PR Newbies. (Disclaimer: Credit is given to the author at the end of the post) Hope you all enjoy, happy job hunting! 🙂
Be conversational with the receptionist or administrative assistant.

Might not seem like a big deal, but in some ways, the administrative assistant will be the most important person you meet at that interview. Later in the day, the hiring manager will walk by the front desk and ask the assistant what he or she thought of you. Make sure the answer is overwhelmingly positive.

Follow up … with resources

You’ll be ahead of half the competition if you follow up after the interview. You’ll be ahead of 99.9 percent of the competition if you follow up with resources.

What do I mean?

As a final piece to your follow-up note, send the hiring manager an interesting article you read in the last week around a topic you discussed, a recent case study that’s relevant, a new social media tool that might be of interest based on your conversation, and so on.

The useful information you share will stand out. You’ll position yourself as a resourceful employee and someone who takes initiative.

Ask your own questions—about the interviewer

Based on another insider tip: Always make a list of questions to ask the interviewer (another thing I’m always surprised more people don’t do in an interview setting).

I’d take it one step further. Develop questions to ask the interviewer about the role and companyand add a few about the interviewer. Personalize the questions. Research the interviewer online before you meet and tailor questions to the person’s specific interests. The interviewer will be pleasantly surprised (as long as you’re not creepy about it).

Make sure you talk about one client campaign

Especially at an agency, make sure you work one client campaign into the discussion. It will show that you know their client roster, and it will demonstrate that you can talk intelligently about their work in a pressure-packed environment.

Use interactive media to your advantage

Do you have video-editing experience (which is a huge skill for younger professionals)? Why not show your clip in the interview on an iPad or your iPhone? Maybe you created your résumé in aPrezi? Those look pretty darn cool on an iPad, too. Use technology to your advantage.

Show confidence and humility

Employers definitely want confident young people. But they also want people who are humble and who know how to work well with others. Be confident, but don’t be afraid to show a little humility.

Write a post for the company blog

This tip might seem a little aggressive, but if you really want to separate yourself from the competition, consider writing a post for the company blog.

Pick a topic. If it’s an agency, maybe it’s a post about a recent social media trend. If it’s a corporate blog, you could address a topic they’ve already covered, except do it from your unique perspective. Writing a post for the company blog will demonstrate initiative, creativity, and critical thinking. All qualities they’re most likely looking for in an ideal candidate.

Make sure your leave-behind is memorable

Lastly, make sure whatever it is you leave behind after the interview sticks in that hiring manager’s memory. Whether it’s your résumé or a collection of clips, your leave behind is a big opportunity to carve out a place in the hiring manager’s brain.


Arik C. Hanson is the principal of ACH Communications, a digital communications consultancy. He blogs at 
Communications Conversations, where a version of this story originally appeared.