Beyonce’s Brand Management Through Website

(This is one of the photos featured in the “I AM” section of Beyonce’s website. Simply stunning!)

Beyonce’ Giselle Knowles is my favorite singer in the entire world! Her talent is  immeasurable and her demeanor seems to be private, yet sweet and perhaps a little overprotected. I have been a fan since Destiny’s Child and always will be. Over the years she has grown from a teenage girl to a grown woman.

The media has taken its jabs, but she is still standing. B is now a wife and mother and has also taken control of her career. She manages herself, her father Matthew Knowles was her manager for quite a while. I am sure she has help and a great publicist, however, you can definitely see that she has a huge say so in a lot of different things.

For example, instead of getting money from the media for her baby Blue Ivy Carter’s pictures, Beyonce decided to put the pictures on her own Tumblr site. Most recently, she wrote a Mother’s Day letter to her mother, Tina Knowles, and placed it on her site for fans and media to see. 

“Everything I am is because of you! You are the first voice that ever sang to me,” she wrote. At every turn you push me to be better. When I look into your eyes, I am sooo proud. Now that I’m a mother, I truly realize all the sacrifices you made for us,” wrote Beyonce’ in the letter entitled, “Mama Letter”.

Also on her site, there is a section called I Am, which includes never before seen photos from Beyonce’s most personal moments with her family. This is a great way for fans and media to feel more connected to her. By giving them a glimpse of her life outside of her music, Beyonce’ maintains her image and brand. The website’s new look and feel is an innovative way for B to manage her brand, and in a way, be her own spokesperson without having to say a word. Marketing genius? I think so.

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