Krystle Coleman: Entertainment PR Pro

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Krystle Coleman is not your average 26-year-old.  A graduate of Florida Memorial University, she has found her calling and works dilligently to make her dreams a reality. Krystle is the owner of Midori Star Media, a boutique PR firm specializing in entertainment and sports. She has worked with Trina, Plies and many more. Krystle graduated from Florida Memorial in 2007 and launched her firm in 2009. While in school she interned with Def Jam Records as well as The Pub Report magazine. She started out as a  journalism major and got the opportunity to interview stars such as Lloyd and T.I while interning at Vibe Magazine.  She then developed a love for PR.

How did you land your first job?
My first job was with Slip-n-Slide Records. After interning with them throughout college, they hired me as the Director of PR.

What inspired you to open a boutique firm?
At the time I was living in Atlanta and working at a Internet PR firm. I didn’t want to work in corporate, so I quit. There are a lot of African American women in Atlanta who are successful with their own PR firms. I had connections through relationships I built while interning. I just stepped out on faith.

What are some advantages to working in a boutique firm?
Smaller settings. You can focus on one thing and have less accounts. You’re able to provide clients with more one-on-one attention.

What are common misconceptions of being an entertainment publicist?
People think its all about partying and sleeping around with clients. Its not about a glamorous life. It involves hard work.

What advice would you give to aspiring entertainment publicists?
Honestly ask yourself why you want to be in the business? What are you going to gain from it? Study masterheads consistently and research other publicists.

Why are internships so important in this industry?
Internships give you experience and exposure. You’re able to get hands on attention and improve your craft. I have been in this business for four years and I still attend workshops and research other professionals.

What inspired you to become an entertainment publicist?
I started out as a journalist. I knew I loved to write and I was good at it. Interning at magazines gave me the opportunity to interview artists. I became intrigued with PR. I wanted to know who emailed me to set up the interviews and what they did.

Describe a typical work day.
I wake up to tons of emails from both clients and media. I respond to those and read blogs to see if any of my clients are mentioned. I have conference calls, follow up and pitch. Basically a lot of communicating and meetings.

What is the most challenging aspect of your job?
It is very demanding and there is a lot of pressure. Clients want results quicker than you can deliver them sometimes. PR is not about instant gratification, it takes time.

What is the most rewarding aspect of your job?
For me, it’s a good feeling to see my clients in the media and getting exposure.

Contact Krystle via Twitter @KrystleColeman

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