public relations

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Maximize your Beauty PR Campaign!

Maximize your Beauty PR Campaign!

Categories Public Relations
1. Use a media calendar:Pitches to media outlets should be far in advance. Don’t pitch summer products in May. Pitch media placements for beauty products 3-4 months in advance and keep a schedule for yourself on a media calendar. Products for the summer should be pitched to media in the winter and ...
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What is Public Relations?

What is Public Relations?

Categories Public Relations
Public relations involves getting the client exposure as well as building and maintaining relationships with the key groups of people that the success of your company depends on.An experienced Public Relations Professional knows that although media relations is an important component in a PR campaig ...
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2013: The Year Of Branding

2013: The Year Of Branding

HAPPY NEW YEAR TO YOU! Today is a new day and a new year. This year will be full of endless possibilities and great opportunities for you and your business. As an entrepreneur you have what it takes to create an amazing brand, if you didn't, you would not have chosen to run a business in the first p ...
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4 Misconceptions about Publicists

4 Misconceptions about Publicists

You've heard the word "publicist" being thrown around on a daily basis. Your fellow business associates, friends,etc are telling you, "Oh, you should hire a publicist for your company!" And yes, you should! Here are a few misconceptions about publicists:“Oh, so you guys publish stuff?”
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BRAND BUILDING 101: Learn to Invest In Your Brand

BRAND BUILDING 101: Learn to Invest In Your Brand

We live in a world, where now more than ever, people are taking their livelihoods into their own hands and creating opportunites for success. I believe that this is an exciting time for small businesses and entrepernuers in general because their are so many innovative ways to build your own empire. ...
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